The International Olympic Committee (IOC) have unveiled the official typeface for the upcoming Rio 2016 Olympic games. Designed by Dalton Maag, the typeface intends to reflect the movement of the athletes as well as some of Brazil’s most famous geological and architectural landmarks. It also exemplifies the Olympic and Paralympic brand pillars: harmonious diversity; the Olympic and Paralympic spirit; contagious energy; exuberant nature; and true engagement.
“‘Harmonious Diversity’ is seen in the curves, as each one has a unique shape, but they work together as an integrated and unified set. The ‘Olympic Spirit’ and the ‘Paralympic Spirit’ are reflected in the fluidity of the lines, simulating the agility of the athletes’ movements. ‘Contagious Energy’ is also present in the character set, in the different height of the letters, and in the bold connections. ‘Exuberant Nature’ is present in the letters’ overall design, and finally ‘True Engagement’ is present in the creation process, which included the participation and involvement of several different teams of people.”
via: HUHmagazine
