Featuring dancers, synchronised swimmers and ex-Olympic gymnasts, the latest campaign from denim label Lee emphasises their brand ethos - that style and fit are important (they’ve been perfecting it for over a century), but it’s what you do in your jeans that really matters. “The players are creative and artistic, but all real people, not models. These are the guys and girls that appreciate the importance of style, but know that it means nothing if you can’t move.”
via: HUHmagazine
